While creating designs for the Interspar (aka SPAR) reusable grocery bag contest, i created the character Mr. Cart (a pacman-like alter ego of the SPAR grocery cart who often dreams of collecting fruit, and whose arch nemisis is a menacing banana).
I took a fun & playful approach with the bags, where i placed Mr. Cart in different scenes (collecting the SPAR 'IN' logos, balancing a basket full of fruit, or running around the SPAR World in different predicaments).
