It all started with the menu...i was comissioned to design the menu for the new pizzeria Green Zone Pizza, where i used clean minimal lines (for easy readability) while incorporating some of my hand drawn (sketch-like) illustrations throughout the menu. Since GZP is an environmentally conscious business, we chose an environmentally friendly brown recycable paper.
After working on the menu, i also redesigned their logo. I wanted the new identity to have a modern, clean, and sophisticated look (like the menu). The logo was then incorporated on a variety of materials including signage, pizza boxes, business cards, hats, t-shirts, etc. Also, i designed the car wrap & website to keep with the consistency of the Green Zone Pizza identity.